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The web site had the following on the web site, "HOW THE MICRO BEER T-Shirt Club WORKS." We noticed that the web page said " The BEER T-Shirt Club invites you to be a part of an elite crew of beer fans with style." It also said " Each month you can expect a great shirt from us featuring the most interesting and far flung breweries, micro-breweries, and bars. Every Month one new RARE, top quality, 6. 1 oz, all cotton, professionally screen-printed T-shirt with a new design from some out of the way Micro Brewery. Click here for more info. Mays Craft Beer Shirt of the Month has been chosen! This is a samp." The header had beer as the highest ranking optimized keyword. This keyword is followed by tshirt, club, and mirco brew which isn't as urgent as beer. The other words beershirtclub.com uses is brewery. clubs is included and will not be viewed by web crawlers.